Crypto payments have made their way to one of Europe’s most luxurious destinations. Thanks to a partnership between Binance Pay and French fintech company Lyzi, over 80 merchants across the French Riviera—including Cannes, Nice, Antibes, and Monaco—now accept payments in stablecoins and cryptocurrencies.
Crypto Payments Go Live in High-End Tourist Spots
According to the official announcement, the rollout spans a wide range of businesses:
- Luxury hotels like JW Marriott and Hôtel Gray d’Albion
- Upscale restaurants such as Le César in Antibes and Gina in Nice
- Beach clubs, gyms, opticians, and high-end boutiques in Monaco
More than 100 cryptocurrencies are supported via Binance Pay, including euro- and dollar-pegged stablecoins. All transactions are instantly settled in euros, eliminating crypto volatility for merchants and simplifying the checkout process.
Binance Pay Lights Up the French Riviera: 80+ Merchants Now Accept Stablecoins Instantly
Crypto payments have made their way to one of Europe’s most luxurious destinations. Thanks to a partnership between Binance Pay and French fintech company Lyzi, over 80 merchants across the French Riviera—including Cannes, Nice, Antibes, and Monaco—now accept payments in stablecoins and cryptocurrencies.
Crypto Payments Go Live in High-End Tourist Spots
According to the official announcement, the rollout spans a wide range of businesses:
- Luxury hotels like JW Marriott and Hôtel Gray d’Albion
- Upscale restaurants such as Le César in Antibes and Gina in Nice
- Beach clubs, gyms, opticians, and high-end boutiques in Monaco
More than 100 cryptocurrencies are supported via Binance Pay, including euro- and dollar-pegged stablecoins. All transactions are instantly settled in euros, eliminating crypto volatility for merchants and simplifying the checkout process.
Government-Backed Innovation in the Riviera
This initiative aligns with efforts by the Cannes city government to promote digital asset adoption among local businesses. The French Riviera is positioning itself as a real-world testing ground for crypto-powered tourism and retail, thanks to collaboration between public authorities and private firms.
“The adoption of crypto payments in a world-class destination like the French Riviera shows that digital assets are becoming part of everyday life,”
– David Princay, CEO of Binance France
Benefits for Both Businesses and Users
For merchants, this means:
- Lower transaction fees
- Instant settlement in euros
- Stronger security with encryption and two-factor authentication
For users, it means seamless payments using familiar cryptocurrencies and stablecoins like EURI, USDT, or BUSD.
Lyzi CEO Damien Patureaux highlighted the strong interest from business owners:
“We’ve seen exceptional enthusiasm from merchants. They’re excited to be leading the way for crypto payments in France.”
Binance Pay Launches Cashback Campaign
To celebrate the launch, Binance Pay is running a promo campaign from June 28 to July 6:
- Customers who spend at least €20 (or crypto equivalent) at participating venues receive 5 EURI cashback.
- Rewards are limited to the first 1,999 users and will be credited to Binance wallets within 30 days after the campaign ends.
MiCA Regulation Powers Crypto Adoption Across Europe
This expansion reflects the growing impact of MiCA (Markets in Crypto-Assets) regulation, which officially came into effect last year after four years of development.
MiCA offers:
- A harmonized legal framework for all 30 EEA countries
- Clear rules for token issuance, exchange operations, consumer protection, and anti-market manipulation measures
With the so-called “EU passport”, once licensed in one member state, crypto platforms like Binance, Coinbase, OKX, Crypto.com, and Bybit can legally operate across the entire European Economic Area (EEA).
Conclusion
The expansion of Binance Pay in the French Riviera shows how regulatory clarity is enabling real-world crypto adoption. From luxury hotels to local boutiques, digital assets are becoming part of everyday spending, supported by secure and seamless payment infrastructure.
🔹 Alternative headlines you could use for publication or social media:
“Binance Pay and Lyzi Make Monaco a Crypto-Powered Paradise”
“Crypto Takes Cannes: Binance Pay Brings Stablecoins to French Luxury Hotspots”
“80+ French Riviera Businesses Now Accept Crypto – Here’s How”
